What is content marketing?

Content marketing is a term used for creating and distributing different media to convey your message or information about a topic, business area or service to any potential customers.

Much of the content being marketed is created for online audiences and seeks to engage and educate potential customers.
Unlike traditional marketing techniques, many modern marketers realise

Starbucks starts using names on coffee cups

I just saw an advert for Starbucks which relates to a recent post I wrote about social media and how business forgets some elements of transactions and interaction (see post here).

So as of tomorrow, in the UK, Starbucks will be writing the name of each customer on the coffee cup they order. The advert explains that they see you as more than a coffee type - instead they ask you to introduce yourself and for tomorrow anyway, they will give you a free cup of coffee.

That's the second change for Starbucks

Want to make content? Shape the content that already exists!

By collaborating with other people online you can help structure content that is informative and useful. I found this a useful link to start with.

http://www.wikihow.com/Special:CreatePage

With the crazy amount of information being created online every single day. Content makers play an important role in editing and managing the information of other people. The idea is not to just regurgitate information for the sake of creating content. Rather, it is good

Why is it I have never been convinced by sales copy?

I am an avid reader of marketing emails and sales copy.

I have signed up for numerous updates and emails from the best in the business.
But why is it these guys have failed to sell me anything?

All my ‘friends’ are businesses!

Social media is the ‘goldrush’ of our time. Businesses are competing with each other to stake their claim into your private lives, and social media tools help them to do this. But many companies fall into the trap